A tech-citing Cybermonth kickoff

Techies and leading tech brands gathered at SM Mall of Asia to get the latest buzz on gadgets, games, and deals as SM Supermalls kicks off Cybermonth last August 3 to 4.

“With all the month-long deals and discounts on tech, SM’s Cybermonth celebration pushes us closer to our goal of becoming the country’s must-visit tech destination,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

Guests were given an exclusive preview of the latest gadgets, and tech-citing deals and discounts that await shoppers at SM’s Cybermonth.

The official partner of Cyberzone, Speed Magazine, gathered gamers from various tech media outfits to battle for this year’s championship of Geek Wars.

Indeed, game geeks and gadget lovers have much to look forward to at SM’s Cybermonth celebration. Shoppers can enjoy month-long promos on the latest gizmos with up to 50% discount in participating stores and tech brands.

As part of SM’s #AweSM 60-year celebration and Cybermonth, #AweSM tech finds and deals will give shoppers more value from August 24 to 26 at SM Supermalls. Shoppers can experience 60-themed deals, such as pay only 60%, less Php60, or pay only Php60 on #AweSM items in participating stores.

No matter what your tech interest is – whether it be e-sports, gaming, virtual reality, music, or photography – there will be something for you at Cyberzone! For more information, visit www.smsupermalls.com

 

 

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For exclusive news about SM Supermalls, visit http://www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM

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Celebration of tech, gadgets, and gaming at SM Cybermonth

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SM Supermalls kickstarts the month of August with great deals and discounts
on tech in celebration of SM’s Cybermonth 2018.

SM Supermalls takes game geeks and gadget lovers on an experiential journey this August with Cybermonth, a month-long celebration of the latest gadget trends, exclusive tech deals, and gaming events at SM malls nationwide.

“The Cybermonth celebration will be extraordinary with fun on-ground gaming activities, the latest gadget finds, and great cyber deals,” said Jonjon San Agustin, SM Supermalls SVP for marketing.

Gadget lovers will enjoy month-long promos and discounts on the latest gizmos at the Gadget Sale with up to 50% discount in participating stores. All weekends of August will become more delightful as shoppers experience a tech-citing showcase of the newest gadgets at the Tech X-hibit.

Cosplay fans will feast their eyes on the country’s top anime characters as they come to life in a series of competitions and parades at the Cosplay Festival happening on all weekends of August! Game geeks can show off their skills on all Saturdays of the month as the Gamer’s Corner indulges them with experiential mobile, PC, and console gaming tournaments and popular video games.

On all Sundays of August, drop by the Digital Photography Workshops where you can discover different tips and tricks of flying drones and mobile photography. Shoppers can go on a fun #AweSM Logo Hunt, an augmented reality powered activity to collect as many #AweSM logos on August 25 and 26 to win exciting freebies and discounts!

On top of all these, as part of SM’s #AweSM 60-year celebration and Cybermonth, #AweSM tech finds and deals will give shoppers more value from August 24 to 26 at SM Supermalls. Shoppers can experience 60-themed deals, such as pay only 60%, less Php60, or pay only Php60, on #AweSM items in participating stores.

No matter what your tech interest is – whether it be e-sports, gaming, virtual reality, music, or photography – there will be something for you at Cyberzone! For more information, visit www.smsupermalls.com.

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For exclusive news about SM Supermalls, visit http://www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

Be fashionably sporty with TechnoMarine MoonSunNato

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For chic, adventure-driven women, the TechnoMarine MoonSun watch with Nato Strap may be the perfect accessory. It projects toughness while exuding classic sophistication. The watch has a silver dial encased in a gold-tone 40mm stainless steel and flame fusion crystal. Made with the precision of Quartz movement and water resistant up to 50 meters, it has a durable blue and white Nato band with leather lining, and may be worn for short periods of recreational swimming.  With the new TechnoMarine MoonSunNato watch, there is no time to wait but to enjoy life’s daily adventures without compromising style. To know more, visit TechnoMarine stores in Greenbelt 3, Robinson’s Galleria, Robinson’s Magnolia, Shangri-La Plaza Mall, SM Mall of Asia, SM Megamall, SM North EDSA, SM City Cebu, SM Lanang Premier Davao, TriNoma, and Uptown Mall, or follow TechnoMarinePH on Facebook and Instagram.

If YouTube Sucks, Why Is Everyone Still Using It?

It’s natural to compare YouTube to other video sites, but YouTube is dominant right now. And despite its recent woes, there are plenty of reasons YouTube is going to continue dominating the world of online video.

In addition to its core role as a free video platform, YouTube has plenty of spinoff features and ventures, putting it in direct competition with just about every major online company:

  • YouTube Stories (previously Reels) is moving in on Snapchat and Instagram territory.
  • YouTube Red is YouTube’s slow march toward becoming more like Netflix.
  • YouTube TV with its live TV action is competing with Hulu.
  • YouTube Kids is an important product for an even more important demographic.
  • YouTube Music is gunning for Spotify and Apple Music.
  • And with its Community features, allowing creators to post text and photo updates, YouTube is beefing up its status a social network.

Some may argue that YouTube is trying to do too much, but the numbers don’t lie.

YouTube’s Massive and Engaged Audience

YouTube boasts more than 50 million channels at the time of writing, with users uploading 300 hours of video every minute. But just as important as the sheer volume of content uploaded to the site are the people watching, commenting, and remaining engaged.

The average YouTube viewing session is 40 minutes, with a whopping 5 billion videos watched per day.

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But how does YouTube compare to its major competitors? Its biggest competitor, Facebook, has around twice as many users as YouTube, but YouTube actually has more active users: 1.57 billion compared to Facebook’s 1.4 billion. When it comes to hours of video watched, YouTube users are watching a staggering 1 billion hours of video per day, far more than Facebook and Netflix combined.

Both YouTube and Facebook are investing heavily to ensure that influencers and major brands choose their live offerings, and this is the one place Facebook might be able to beat out YouTube in some ways. In 2016, the most popular Facebook Live video garnered over 160 million views in the space of a few months.

But even in that space, YouTube is still home to major live gaming events.

The YouTube Creator Community

YouTube is home to a vibrant creator community, that is admittedly no stranger to controversy. This past year has probably been one of YouTube’s most challenging, but if anything, that’s proven that it’s going to take a lot more to break this behemoth.

As Logan Paul repeatedly and spectacularly put his foot in it, YouTube brought the hammer down with the introduction of new rules for content creators.

These  new regulations (which are more likely to hurt the smaller content creator rather than the most popular YouTube channels) were followed by a slew of justifiably critical videos from creators large and small, along with some looking into alternative platforms.

This practice of YouTube making changes and angering creators appears to have become an annual tradition.

It is incredibly important that heavy hitters like Philip DeFranco and Casey Neistat continue to speak out on behalf of YouTube creators in these situations, but once the dust settles, everyone just slips back into their YouTube groove.

That may well be because when it comes to YouTube, there doesn’t appear to be anyone with the ability to come close to snatching up YouTube’s creator community. Vimeo, the only somewhat viable alternative, offers users with free accounts just 500MB worth of uploads per week, for a total of 5GB. If you want more, you have to pay anywhere from $7/month to $75/month.

If you’re trying to make a living off your video content, it makes more sense to go with the free, unlimited option offered by YouTube.

YouTube’s Monetization Program

There is no other social media platform that makes it possible to monetize your content the way YouTube does. Even with the recent changes to YouTube’s monetization rules, it’s still one of only a handful of places where creators can earn passive income from their content.

The changes do, however, mean that it will take a lot more work to reach and maintain the new threshold to become a paid contributor.

Google’s AdSense provides bloggers and websites a means to generate income, while Patreon has taken a slightly different approach allowing you to essentially crowdfund a monthly stipend. Any content that you share on Facebook, Instagram, or any other social network can serve as promotion to services that can bring in money—but you’re not getting a check directly from any of them. Except YouTube.

Gen Z, YouTube Kids, and Early Adoption

Of the many YouTube spinoffs, YouTube Kids is probably one of the most important when it comes to future growth.

While YouTube Kids has come under much deserved fire for serving up inappropriate videos for children, the company took the step of introducing improved parental controlsto make sure that nothing inappropriate gets through.

And if you have toddlers in your home, you’ll be all too aware of how they’re able to navigate YouTube Kids, or even YouTube itself, like a boss. Call me cynical, but YouTube has at its disposal an entire generation of internet savvy kids. And one of their first introductions to that internet was through YouTube. If that’s not an early adopter, I don’t know what is.

And looking at Gen Z, arguably the first generation growing up on a steady internet diet, the results are in.

According to Tubefilter, a survey found that 95 percent of Gen Z-ers said they use YouTube and half of them say they can’t live without it. Instagram came in second, trailing with just 69 percent saying they use it. The survey also found that, amongst this group, YouTube leads as a source for news, a good laugh, shopping recommendations, and how-tos.

YouTube Is the New MTV

When a major musical artist releases a new music video they release it on YouTube. With MTV no longer the music behemoth it once was, artists know where to go for those eyeballs, and it’s invariably YouTube. And music’s importance to YouTube is obvious.

Eighteen of the 20 most watched videos on YouTube are music videos, and the majority of the top 100 channels with the most subscribers on YouTube are those belonging to top selling artists.

The most watched video, Luis Fonsi’s Despacito, has over 5 billion views.

This has all helped YouTube become the number one music streaming service in the world. The fact that ad-supported music is freely available without the need for a paid subscription makes it an easy choice for many. In fact, you don’t even need a YouTube account to listen to music on the video platform.

Search Is King, and YouTube Reigns

OK, so we know that content is king, and something YouTube has in spades. But search is just as important. After all, what good is generating a ton of content if people can’t find it. And honestly, if any company is best positioned to have search all figured out, it’s one owned by Google.

Searching for something on Google? YouTube results are front and center on the video tab. Even if you aren’t using Google’s own search engine, competitors like Bing and DuckDuckGo still offer up video search results directly from YouTube, in some cases right at the top of the page.

So you don’t even have to visit the YouTube page or even Google’s own search engine to get served up results from the video platform.

When it comes to searching for content on YouTube’s own platform, versus other video social networks, YouTube is far superior. Have you ever tried to search for a Facebook video that you know exists and you just can’t seem to find it again? Yep. We know. And don’t even try to search Instagram for video. Surprisingly, there’s no native way to filter your search results down to just videos.

The YouTube Rabbit Hole

Google (which obviously owns YouTube) knows what you like, and it’s in the company’s best interests to keep you on the video platform for as long as possible. While there are some tools to help you watch YouTube without distractions, the site itself is designed to keep you on there for as long as possible.

From related videos in the sidebar, related videos at the end of each video, auto-playing videos, and an algorithm that is really good at serving up more of the same content that you’re likely to watch, YouTube knows how to hook you.

YouTube Is Winning, and Will Keep on Winning

There’s little doubt in anyone’s mind that YouTube is here to stay. The video giant has the market cornered, and maybe this is just one more way we should give in to Google. While there’s plenty of competition for YouTube, with Facebook giving Google a run for its money when it comes to live video, it’s hard to imagine anyone succeeding in pushing YouTube off its lofty pedestal.

If anything, YouTube’s persistent popularity throughout repeated dramas, of which there are surely more to come, is just one more way in which we, as internet citizens, have given into the reality that online companies have us in their grip.

 

Citi launches next generation mobile app in the Philippines

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Mobile Banking is now the top digital channel for Citi’s consumer banking clients

Manila – For Citi’s credit card customers in the Philippines, the next generation Citi Mobile®App will significantly change the way they manage their finances as Citi introduces a new and comprehensive set of mobile app features and experiences.

Citi Philippines CEO Aftab Ahmed and consumer banking head Manoj Varma presented the Citi Mobile®App experience to provide customers with the freedom to do more, thanks to innovative and new functionalities, such as credit card locking and unlocking.

With this launch, Citi’s credit card clients in the country can seamlessly manage transactions and other needs digitally from anywhere, any time.

“We are delighted to continue to introduce innovative digital solutions in the credit card industry,” said Ahmed.  “We are relentlessly focused on making it more convenient for our customers to transact with us. The Citi Mobile App will deliver a simple, fast and personalized experience to our valued card customers.”

Citi’s Consumer Banking business has focused on digital transformation, continuously enhancing capabilities to make the customer journey more seamless on desktop, mobile app or phone browser. More than 60 percent of Citi Philippines customers are already enrolled in digital channels, with even more customers already subscribed to electronic statements and notices. Today, the biggest growth in digital enrolments has been in mobile banking, which has surged 64% in the last 12 months.

“Mobile banking is Citi’s largest and fastest growing channel in the Philippines and we expect digital enrolments to continue to accelerate,” said Varma. “We are excited to continue our tradition of innovation by bringing new and upgraded mobile solutions to best serve our customers’ needs in the digital age.”

Citi is one of the first banks to launch an online presence and also one of the pioneers in attracting customers through its website. In recent years, the bank introduced numerous services including live chat, instant global fund transfers, and pioneering voice biometrics technology allowing customers to be identified through their unique voice print.

In Asia Pacific, mobile banking overtook other digital channels to become the preferred channel used by Citi’s Asia Pacific clients. Digital is also growing rapidly as a source of new business at Citi. Digital acquisition in Citi’s Credit Cards and Loans business grew 57% year-on-year, and digital lending now accounts for 40% of total consumer loans fulfilled by Citi in the region.

The next generation Citi Mobile® App provides a comprehensive suite of features to help customers track reward points and manage outstanding balances, available limits, transaction details and bill payments. Customers can quickly activate new or replacement cards and temporarily lock misplaced cards.

Security features includes biometric authentication (Face ID, Touch ID, and Android Fingerprint) and the Citi Mobile® Token, which instantly generates a One-Time PIN that authorizes online banking transactions.

The Citi Mobile® App has also been designed to ensure a seamless and intuitive navigation experience. Qualified customers can convert a portion of their latest credit card balance to installment by simply tapping a “Convert” button. With just a few taps, eligible cardholders can get cash from their credit cards, which can be repaid in monthly instalments.

Citi’s performance in the digital banking space has been recognized by the industry, winning several notable awards recently including:

  • Best Retail Mobile Banking Experience – Philippines (The Asset Triple A Digital Awards 2017)
  • Best Internet Banking Initiative (The Asian Banker Philippine Country Awards 2017)
  • Best Consumer Digital Bank – Philippines (Global Finance Best Digital Bank Awards 2017)

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

Media Contacts:  

Lisa M. Coory  |  632.739.5726  |   lisa.coory@citi.com

Dorski Granada  |  632.894.7734  |   rodora.granada@citi.com

Instagram and IGTV: What is it and how does the new video feature work?

IGTV-696x522 (1)Instagram has come a hell of a long way since it first launched eight years ago. From pictures in chronological order to people being distraught when videos were first added. While we still don’t have chronological order back, we have IGTV.

With Instagram TV (IGTV) having come online this month, we thought it would be worth explaining what the hell it is and what Instagram is trying to do with it.

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Instagram vs YouTube: What is IGTV?

IGTV is a new app for watching long-form, vertical video from your favourite Instagram creators. Whether it’s DIY or a comedy skit, creators now can make videos up to an hour long.

Ok, so it’s a new app but still part of Instagram?

While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app. With over 1 billion people now using Instagram, Facebook, who owns the platform, seems to be pushing all of its focus in that direction.

IGTV is described as “different in a few ways”. First, it’s built for how you actually use your phone, so videos are full screen and vertical.

With vertical video seen as the future of video and content creation, the company seems to believe it has got it down to a tee.

“We’ve made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.”

Similarly to TV, IGTV has channels. The difference? The content creators are the channels. As soon as you follow someone on Instagram, their IGTV channel will show up with their videos.

Is IGTV only for professional creators?

No, if you want to upload one hour of you singing to the camera, you can do so. Anyone can upload to IGTV via the app or even start their own channel on the web. Always wanted to be a daily vlogger but could never afford a camera? Cameras are useless on this platform, it’s all about your phone.

How to get IGTV?

Whether you’re on Android or iOS, you may have noticed that you have IGTV already. If your Instagram app has updated recently, you should see an IGTV button in the top right of your screen.

If you want to keep things separate, you can head over to the Google Play Store or App Store to download the IGTV app itself.

Will YouTube fight back?

With Facebook no longer that popular among young people, the push to brand more content with adds has played a big part in IGTV. With YouTube, people get paid some of the ad revenue for their videos, IGTV intends to follow the same method.

The longer a video is, Instagram will put a few second ad video in between. The promise of extra revenue has also appealed to creators who will now be more drawn to Instagram.

International Male K-Pop Group BTS as Newest LG Mobile Ambassadors

LG Electronics is readying its most ambitious global mobile phone campaign to date, fronted by today’s hottest K-Pop boy band, BTS. Winner of the Top Social Artist of the Year at the 2017 Billboard Music Awards, South Korea’s most popular supergroup will star in a series of global TV and social media spots for LG’s mobile products, beginning with the company’s upcoming flagship smartphone.

As the first K-pop artists to crack the U.S. Billboard Top 10 and perform at the American Music Awards, BTS has an immense following in major smartphone growth markets such as the United StatesMexicoBrazil and most countries in Asia. The video for the group’s most recent single, Mic Drop, surpassed 200 million views on March 22, becoming the seventh music video by the boy band to achieve this milestone.

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LG and BTS will collaborate on a diverse marketing campaign that reflects the uniquely colorful personalities of each of group’s seven members. The campaign will highlight the band’s talent, attitude and relationship with its fans, the very qualities that LG hopes to bring to its upcoming products starting this spring.

“BTS achieved international superstardom through raw talent, innovation and authenticity even though many gave them little chance of real success,” said SY Kim, vice president and head of marketing for the LG Electronics Mobile Communications Company. “These qualities make BTS a great match with our smartphone brand, and we hope to convey to global audiences that LG mobile devices are also about delivering bold innovation with a unique attitude.”

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is an innovator in the mobile industry with a strong focus on four core technologies – audio, battery, camera and display. Unique smartphones with artificial intelligence and the category-leading TONE series of wearable audio devices continue to make LG mobile devices stand out from the crowd. With thoughtful features and unique color options, LG smartphones fit the lifestyles of a wide range of consumers world over. For more information, visit www.LG.com.

SOURCE LG Electronics, Inc.

8th Manila Fashion Festival now powered by Panasonic

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THE Manila Fashion Festival is now Panasonic Manila Fashion Festival for its 8th season, with infinite styles as its theme.  Panasonic, with its branding shift to lifestyle, will provide us an upgraded and even better fashion experience. Expect that this season, Panasonic MFF S8 will blur the line between high tech and high fashion and will give a truly unforgettable show.

Art Personas’ CEO Ronnie Cruz believes that joining forces with an innovative brand with the same vision will create a more world-class festival that embraces technology and is consistently evolving with trends.

To prove this, the event will have its first photography and videography forum called Secrets of the Pros, where known players in the industry will share their techniques on how to get the perfect shot with Panasonic Lumix. Through the products of the brand, particularly the cameras, television, and beauty tools, Philippine fashion will be presented and appreciated on a better and larger scale.

This dynamic partnership marks how the event increases its scope in terms of talents. Panasonic Manila Fashion Festival will capture raw Filipino prowess more vividly, as talented designers from Cebu and Davao will be participating to present their astounding ensembles.

Watch out for the newest styles as SoFA Design Institute conducts its graduation show for the third time, leading the pack in featuring another round of fresh creations that mirror the styles of the next generation.

The full 4-day schedule is as follows:  April 10 (8PM): Anthony Ramirez, Jaz Cerezo, Rosbert Villar, Steph Tan, Rob Ortega, Cheetah Rivera, Martin Bautista, Basic Movement, Veejay Floresca, Patricia Santos; April 11 (3PM): Secrets of the Pros, (8PM): KC Pusing, Wilbur Lang, Jinggay Serag, Harvic Dominguez, Yong Davalos, Naoki, Dak Bonite, Daryl Maat, Chris Diaz, Rica Rico; Aril 12 (6PM): SoFA Design Institute Graduation Show 2018; (8PM): Panasonic x Junca Salon Hair Show, Jandra Babiera, Reynier Abello, Neon Island, Arin, Garage Magazine (Menswear), Teofila, Mark Tamayo, Eve, Kim Gan;

April 13 (8PM): Davao Designers: Aztec Barba, Edgar Buyan, Dodjie Batu, Benjie Panizales, Windell Mira, Bamba Limon, Emi Englis, Egay Ayag;  Cebu Designers: Jun Escario, Dexter Alazas, Philipp Tampus, Protacio, Marichu Tan, OJ Hofer, Mike Yapching, Philip Rodriguez.

With Panasonic Manila Fashion Festival raising the bar in presenting its events, fashion devotees are in for more unstoppable surprises as ever, with all these efforts geared towards reaching its vision of positioning the country in the regional fashion map.

Panasonic MFF S8 is supported by MAC Cosmetics, Grey Goose, SIP, Junca Salon Group, and SoFA Design Institute.

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Make way for it this April 10-13, 2018 at The Marquee Tent, EDSA Shangri La Manila and witness a digital upgrade in fashion experience.

Posting on Instagram? What time of the day is the best?

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Make no mistake about it: your Instagram photo needs to get a certain number of likes for you to prove yourself as worthwhile human being.

Sorry buddy, we don’t make the rules.

Which might be why Hopper HQ‘s research into the best time to post a photo on Instagram in order to get the most engagement is so interesting.

Over 1.2million posts have been scheduled using the site, and from that data, researchers found that the best time to post on Instagram on average is in the evening between 6 p.m. and 7:30 p.m. in the week and 11am at the weekend.

Why? Because this is simply when the most people are using the app, which means more people are likely to see your photo on their timeline and engage with it.

While this probably isn’t groundbreaking news to some of you, it’s worth noting that it entirely depends on who the people who follow you are: if they’re in different time zones, work long hours, et cetera.

The research also went on to outline which filters and the type of content are most likely to get the most engagement—finding that not only is Gingham the most popular filter, but it also attracts the most likes and comments, with Claredon coming in second.

As for the best performing topics? Photos based on personal experience—like a weight loss journey or travelling trip—receive on average 22% more likes than other images posted on the same account, with data showing photos of animals are the second most engaging.

Dive into an amazing early summer adventure with TechnoMarine

Summer is the best time to frolic at the beach, spend some leisure time under the sun, explore the wonders of the sea or travel to new and amazing destinations. Keep track of your wild summer exploits with a watch from the TechnoMarine’s Cruise Night Vision collection.

The perfect watch for deep and dynamic adventures, the Cruise Night Vision is skillfully crafted for any activity in both land and sea. It has a super luminous feature on its indices and hands to allow the wearer to tell the time even underwater.

Water resistant for up to 200meters, it is suitable for various underwater escapades including recreational scuba diving.

The Cruise Night Vision is stylish and easy to wear. Defined by bold and vibrant colors, thetimepiece has silicone straps, metal dial and a secure buckle clasp. It comes ina sleek 46mm stainless steelcase with silicone cover.

Surely, with TechnoMarine, you can enjoy an early summer filled with wild, fun, and exciting adventures.

For more information, visit https://www.technomarine.com/ or visit TechnoMarine stores in Greenbelt 3, Robinson’s Galleria, Robinson’s Magnolia, Shangri-La Plaza, SM City Cebu, SM Lanang Premier Davao, SM Mall of Asia, SM Megamall, TriNoma, SM North Edsa.