If YouTube Sucks, Why Is Everyone Still Using It?

It’s natural to compare YouTube to other video sites, but YouTube is dominant right now. And despite its recent woes, there are plenty of reasons YouTube is going to continue dominating the world of online video.

In addition to its core role as a free video platform, YouTube has plenty of spinoff features and ventures, putting it in direct competition with just about every major online company:

  • YouTube Stories (previously Reels) is moving in on Snapchat and Instagram territory.
  • YouTube Red is YouTube’s slow march toward becoming more like Netflix.
  • YouTube TV with its live TV action is competing with Hulu.
  • YouTube Kids is an important product for an even more important demographic.
  • YouTube Music is gunning for Spotify and Apple Music.
  • And with its Community features, allowing creators to post text and photo updates, YouTube is beefing up its status a social network.

Some may argue that YouTube is trying to do too much, but the numbers don’t lie.

YouTube’s Massive and Engaged Audience

YouTube boasts more than 50 million channels at the time of writing, with users uploading 300 hours of video every minute. But just as important as the sheer volume of content uploaded to the site are the people watching, commenting, and remaining engaged.

The average YouTube viewing session is 40 minutes, with a whopping 5 billion videos watched per day.

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But how does YouTube compare to its major competitors? Its biggest competitor, Facebook, has around twice as many users as YouTube, but YouTube actually has more active users: 1.57 billion compared to Facebook’s 1.4 billion. When it comes to hours of video watched, YouTube users are watching a staggering 1 billion hours of video per day, far more than Facebook and Netflix combined.

Both YouTube and Facebook are investing heavily to ensure that influencers and major brands choose their live offerings, and this is the one place Facebook might be able to beat out YouTube in some ways. In 2016, the most popular Facebook Live video garnered over 160 million views in the space of a few months.

But even in that space, YouTube is still home to major live gaming events.

The YouTube Creator Community

YouTube is home to a vibrant creator community, that is admittedly no stranger to controversy. This past year has probably been one of YouTube’s most challenging, but if anything, that’s proven that it’s going to take a lot more to break this behemoth.

As Logan Paul repeatedly and spectacularly put his foot in it, YouTube brought the hammer down with the introduction of new rules for content creators.

These  new regulations (which are more likely to hurt the smaller content creator rather than the most popular YouTube channels) were followed by a slew of justifiably critical videos from creators large and small, along with some looking into alternative platforms.

This practice of YouTube making changes and angering creators appears to have become an annual tradition.

It is incredibly important that heavy hitters like Philip DeFranco and Casey Neistat continue to speak out on behalf of YouTube creators in these situations, but once the dust settles, everyone just slips back into their YouTube groove.

That may well be because when it comes to YouTube, there doesn’t appear to be anyone with the ability to come close to snatching up YouTube’s creator community. Vimeo, the only somewhat viable alternative, offers users with free accounts just 500MB worth of uploads per week, for a total of 5GB. If you want more, you have to pay anywhere from $7/month to $75/month.

If you’re trying to make a living off your video content, it makes more sense to go with the free, unlimited option offered by YouTube.

YouTube’s Monetization Program

There is no other social media platform that makes it possible to monetize your content the way YouTube does. Even with the recent changes to YouTube’s monetization rules, it’s still one of only a handful of places where creators can earn passive income from their content.

The changes do, however, mean that it will take a lot more work to reach and maintain the new threshold to become a paid contributor.

Google’s AdSense provides bloggers and websites a means to generate income, while Patreon has taken a slightly different approach allowing you to essentially crowdfund a monthly stipend. Any content that you share on Facebook, Instagram, or any other social network can serve as promotion to services that can bring in money—but you’re not getting a check directly from any of them. Except YouTube.

Gen Z, YouTube Kids, and Early Adoption

Of the many YouTube spinoffs, YouTube Kids is probably one of the most important when it comes to future growth.

While YouTube Kids has come under much deserved fire for serving up inappropriate videos for children, the company took the step of introducing improved parental controlsto make sure that nothing inappropriate gets through.

And if you have toddlers in your home, you’ll be all too aware of how they’re able to navigate YouTube Kids, or even YouTube itself, like a boss. Call me cynical, but YouTube has at its disposal an entire generation of internet savvy kids. And one of their first introductions to that internet was through YouTube. If that’s not an early adopter, I don’t know what is.

And looking at Gen Z, arguably the first generation growing up on a steady internet diet, the results are in.

According to Tubefilter, a survey found that 95 percent of Gen Z-ers said they use YouTube and half of them say they can’t live without it. Instagram came in second, trailing with just 69 percent saying they use it. The survey also found that, amongst this group, YouTube leads as a source for news, a good laugh, shopping recommendations, and how-tos.

YouTube Is the New MTV

When a major musical artist releases a new music video they release it on YouTube. With MTV no longer the music behemoth it once was, artists know where to go for those eyeballs, and it’s invariably YouTube. And music’s importance to YouTube is obvious.

Eighteen of the 20 most watched videos on YouTube are music videos, and the majority of the top 100 channels with the most subscribers on YouTube are those belonging to top selling artists.

The most watched video, Luis Fonsi’s Despacito, has over 5 billion views.

This has all helped YouTube become the number one music streaming service in the world. The fact that ad-supported music is freely available without the need for a paid subscription makes it an easy choice for many. In fact, you don’t even need a YouTube account to listen to music on the video platform.

Search Is King, and YouTube Reigns

OK, so we know that content is king, and something YouTube has in spades. But search is just as important. After all, what good is generating a ton of content if people can’t find it. And honestly, if any company is best positioned to have search all figured out, it’s one owned by Google.

Searching for something on Google? YouTube results are front and center on the video tab. Even if you aren’t using Google’s own search engine, competitors like Bing and DuckDuckGo still offer up video search results directly from YouTube, in some cases right at the top of the page.

So you don’t even have to visit the YouTube page or even Google’s own search engine to get served up results from the video platform.

When it comes to searching for content on YouTube’s own platform, versus other video social networks, YouTube is far superior. Have you ever tried to search for a Facebook video that you know exists and you just can’t seem to find it again? Yep. We know. And don’t even try to search Instagram for video. Surprisingly, there’s no native way to filter your search results down to just videos.

The YouTube Rabbit Hole

Google (which obviously owns YouTube) knows what you like, and it’s in the company’s best interests to keep you on the video platform for as long as possible. While there are some tools to help you watch YouTube without distractions, the site itself is designed to keep you on there for as long as possible.

From related videos in the sidebar, related videos at the end of each video, auto-playing videos, and an algorithm that is really good at serving up more of the same content that you’re likely to watch, YouTube knows how to hook you.

YouTube Is Winning, and Will Keep on Winning

There’s little doubt in anyone’s mind that YouTube is here to stay. The video giant has the market cornered, and maybe this is just one more way we should give in to Google. While there’s plenty of competition for YouTube, with Facebook giving Google a run for its money when it comes to live video, it’s hard to imagine anyone succeeding in pushing YouTube off its lofty pedestal.

If anything, YouTube’s persistent popularity throughout repeated dramas, of which there are surely more to come, is just one more way in which we, as internet citizens, have given into the reality that online companies have us in their grip.

 

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Filinvest City holds successful Festival of Possibilities

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Rain did not stop all the fun and excitement in Filinvest City, the premier garden central business district in the Metro South, as it recently held a successful Festival of Possibilities at the Filinvest City Events Grounds. A social gathering aimed at bringing the community closer through music and play, the town-wide fair witnessed over 7,500 attendees—residents and employees of Filinvest City as well as guests from other parts of the metro—who all enjoyed a day of outdoor activities such as supersized board games, arcade booths, inflatables, and a bazaar. The first-ever Festival of Possibilities capped off with awesome performances from renowned local artists Wicked Adobo, Ben&Ben, Autotelic, Franco, and Parokya ni Edgar. To know more about Filinvest City’s upcoming events, visit Filinvest City’s official Facebook page https://www.facebook.com/FilinvestCityOFFICIAL/.

AXA helps young athlete pursue her dream

AXA helps young athlete pursue her dream_photo

If you ask Jam Lachica, 12, a young girl and an avid basketball player, how she ended up being selected among 800 players during the Jr. NBA Philippines presented by Alaska Regional Selection Camp, Jam will tell you right away that it was because of her coaches, including her dad Jaylord Lachica and school coach Joseph Rizos.

As a budding athlete, Jam was always influenced by her father’s interests, including basketball, which led to her love for the sport. Since the age of six, she would tag along with her father’s barangay leagues and closely observe the game. “Lagi akong sinasama ni Papa sa mga laro niya, kaya ginusto ko na rin matutunan yung basketball,” she said.

Fast forward to 2016 when Jam first joined the Jr. NBA Regional Selection Camp wherein she competed with several skilled female players her own age. However, she missed her chance to progress to the camp’s second day after she left to support her dad’s championship game in Quezon City.

But just like a true champion, Jam got back up and tried again in 2017. Knowing that she had been chosen on her first try, the shooting guard had a little more confidence, but unfortunately, she failed to make the cut. “Ginawa ko naman yung best ko para makuha ako ulit kaso madaming ibang magagaling,” she said.

Jam admits to feeling disappointment and in fact, did not consider joining this year’s camp. However, her dad didn’t lose faith and together with coach Rizos encouraged her to join again. Surprisingly, 2018 seemed to be Jam’s lucky year – with the help of AXA, the official insurance partner of the NBA in the Philippines, she had the support that she needed to succeed.

Jam was selected as one of the 16 girls that would represent Metro Manila and compete with peers from the provinces at the National Training Camp. All the hard work and long training hours were worth it. “Sobrang saya at thankful ako na may na-meet akong coach na nag-motivate sa akin to do my best. Buti nalang nandiyan si Papa para bigyan ako ng pag-asa,” she said. After all, third time’s the charm.

With AXA providing proper coaching and support, along with her father and coach’s help, she is now one step closer to reaching her dreams. “Si Papa ang best coach ko. Basta nandiyan siya, kaya kong abutin yung mga pangarap ko,” she said.

AXA Philippines, one of the country’s leading insurance companies, empowers people to live better lives by encouraging them to have a game plan, whether it’s in sports or in the hard court that is life. AXA believes that preparing for the future is important so that people can live the life they choose. For more information on AXA’s wide array of life and general insurance and investment products, visit www.axa.com.ph.

NU Pep Squad leads SM Dance at #AweSM “Sweet 60” weekend party

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The night could not have been any sweeter as SM celebrated its 60th anniversary with an exciting dance routine, the SM Dance, which was led by the National University (NU) pep squad, at the #AweSM “Sweet 60” weekend party at SM Mega Fashion Hall.

Shoppers were in for more sweet surprises as top singers, Radha, Bituin Escalante and Frenchie Dy belted out a series of entertaining songs. The singers were later joined by Ramonne Rodriguez of The Voice and Annastacia Penny of SM Little Stars for an #AweSM performance of SM’s “We’ve Got It All” jingle.

SM Supermalls COO Steven Tan, SVP for marketing Jonjon San Agustin and SM Megamall AVP for operations Christian Mathay welcomed everyone to the event. Mathay said, “Our #AweSM 60th anniversary celebration officially begins with an #AweSM ‘Sweet 60’ weekend party in all 70 SM malls nationwide. Expect a lot of fun and exciting surprises coming your way during our weekend activities happening from May to October, and watch out for #AweSM deals from food to fashion and other finds.”

As one of the highlights of the event, SM also held a giant logo projection mapping show at SM Megamall’s facade along EDSA.

The #AweSM “Sweet 60” weekend party featured interactive play experience, where shoppers immersed themselves in a fantastic wonderland of colors and desserts. In partnership with Boysen, Fruits In Ice Cream, The Dessert Museum, and The Lost Bread, SM Megamall’s #AweSM Weekend Party was an Instagram wonderland where everyone splurged on dessert treats and freebies, and snapped photos at the different activity stations.

 

For more information about #AweSM 60 years, visit SM Supermalls Facebook page or check out www.smsupermalls.com.

 

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For exclusive news about SM Supermalls, visit http://www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your AweSM moments at SM, then use the 60th anniversary’s official hashtag #AweSMoment

Citi launches next generation mobile app in the Philippines

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Mobile Banking is now the top digital channel for Citi’s consumer banking clients

Manila – For Citi’s credit card customers in the Philippines, the next generation Citi Mobile®App will significantly change the way they manage their finances as Citi introduces a new and comprehensive set of mobile app features and experiences.

Citi Philippines CEO Aftab Ahmed and consumer banking head Manoj Varma presented the Citi Mobile®App experience to provide customers with the freedom to do more, thanks to innovative and new functionalities, such as credit card locking and unlocking.

With this launch, Citi’s credit card clients in the country can seamlessly manage transactions and other needs digitally from anywhere, any time.

“We are delighted to continue to introduce innovative digital solutions in the credit card industry,” said Ahmed.  “We are relentlessly focused on making it more convenient for our customers to transact with us. The Citi Mobile App will deliver a simple, fast and personalized experience to our valued card customers.”

Citi’s Consumer Banking business has focused on digital transformation, continuously enhancing capabilities to make the customer journey more seamless on desktop, mobile app or phone browser. More than 60 percent of Citi Philippines customers are already enrolled in digital channels, with even more customers already subscribed to electronic statements and notices. Today, the biggest growth in digital enrolments has been in mobile banking, which has surged 64% in the last 12 months.

“Mobile banking is Citi’s largest and fastest growing channel in the Philippines and we expect digital enrolments to continue to accelerate,” said Varma. “We are excited to continue our tradition of innovation by bringing new and upgraded mobile solutions to best serve our customers’ needs in the digital age.”

Citi is one of the first banks to launch an online presence and also one of the pioneers in attracting customers through its website. In recent years, the bank introduced numerous services including live chat, instant global fund transfers, and pioneering voice biometrics technology allowing customers to be identified through their unique voice print.

In Asia Pacific, mobile banking overtook other digital channels to become the preferred channel used by Citi’s Asia Pacific clients. Digital is also growing rapidly as a source of new business at Citi. Digital acquisition in Citi’s Credit Cards and Loans business grew 57% year-on-year, and digital lending now accounts for 40% of total consumer loans fulfilled by Citi in the region.

The next generation Citi Mobile® App provides a comprehensive suite of features to help customers track reward points and manage outstanding balances, available limits, transaction details and bill payments. Customers can quickly activate new or replacement cards and temporarily lock misplaced cards.

Security features includes biometric authentication (Face ID, Touch ID, and Android Fingerprint) and the Citi Mobile® Token, which instantly generates a One-Time PIN that authorizes online banking transactions.

The Citi Mobile® App has also been designed to ensure a seamless and intuitive navigation experience. Qualified customers can convert a portion of their latest credit card balance to installment by simply tapping a “Convert” button. With just a few taps, eligible cardholders can get cash from their credit cards, which can be repaid in monthly instalments.

Citi’s performance in the digital banking space has been recognized by the industry, winning several notable awards recently including:

  • Best Retail Mobile Banking Experience – Philippines (The Asset Triple A Digital Awards 2017)
  • Best Internet Banking Initiative (The Asian Banker Philippine Country Awards 2017)
  • Best Consumer Digital Bank – Philippines (Global Finance Best Digital Bank Awards 2017)

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

Media Contacts:  

Lisa M. Coory  |  632.739.5726  |   lisa.coory@citi.com

Dorski Granada  |  632.894.7734  |   rodora.granada@citi.com

Filinvest City all set for 6th Endurance Weekend

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It’s time to test your limits and build your strength as Filinvest City, the premiere lifestyle destination in the Metro South, once again plays host to the Endurance Weekend on July 7 to 8 at the Pacific Rim, Filinvest City.

Now on its sixth year, participants can look forward to a bigger and more exciting set of bike courses. Bikers can opt to go solo or with a team and choose from a category of 24-Hour Solo (Elite), 24-Hour Team, 12-Hour Solo (Age Category), 12-Hour Team, 6-Hour Solo (Elite), and 6-Hour Solo (Age Category).

“We are very excited to host our sixth Endurance Weekend following the success of the previous editions,” says Filinvest Alabang Inc.’s vice president for townships Don Ubaldo. “This sporting event is another opportunity for us to tap into the biking community and showcase Filinvest City as a garden city that promotes a healthy and active lifestyle.”

To register, aspiring participants may log onto https://reg.goorahna.com/#/event/endurance-weekend-2018. Online registration to the Endurance Weekend 2018 is open until July 4, 2018.

So get your biking gears ready and prepare for a fun race experience with thrilling bike trails and tree-canopied road networks only at Filinvest City.

For more information, visit Filinvest City’s official Facebook page https://www.facebook.com/FilinvestCityOFFICIAL/.

Instagram and IGTV: What is it and how does the new video feature work?

IGTV-696x522 (1)Instagram has come a hell of a long way since it first launched eight years ago. From pictures in chronological order to people being distraught when videos were first added. While we still don’t have chronological order back, we have IGTV.

With Instagram TV (IGTV) having come online this month, we thought it would be worth explaining what the hell it is and what Instagram is trying to do with it.

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Instagram vs YouTube: What is IGTV?

IGTV is a new app for watching long-form, vertical video from your favourite Instagram creators. Whether it’s DIY or a comedy skit, creators now can make videos up to an hour long.

Ok, so it’s a new app but still part of Instagram?

While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app. With over 1 billion people now using Instagram, Facebook, who owns the platform, seems to be pushing all of its focus in that direction.

IGTV is described as “different in a few ways”. First, it’s built for how you actually use your phone, so videos are full screen and vertical.

With vertical video seen as the future of video and content creation, the company seems to believe it has got it down to a tee.

“We’ve made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.”

Similarly to TV, IGTV has channels. The difference? The content creators are the channels. As soon as you follow someone on Instagram, their IGTV channel will show up with their videos.

Is IGTV only for professional creators?

No, if you want to upload one hour of you singing to the camera, you can do so. Anyone can upload to IGTV via the app or even start their own channel on the web. Always wanted to be a daily vlogger but could never afford a camera? Cameras are useless on this platform, it’s all about your phone.

How to get IGTV?

Whether you’re on Android or iOS, you may have noticed that you have IGTV already. If your Instagram app has updated recently, you should see an IGTV button in the top right of your screen.

If you want to keep things separate, you can head over to the Google Play Store or App Store to download the IGTV app itself.

Will YouTube fight back?

With Facebook no longer that popular among young people, the push to brand more content with adds has played a big part in IGTV. With YouTube, people get paid some of the ad revenue for their videos, IGTV intends to follow the same method.

The longer a video is, Instagram will put a few second ad video in between. The promise of extra revenue has also appealed to creators who will now be more drawn to Instagram.