Greater opportunities for the country’s creative industry

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The Creative Innovators Programme team takes questions from the media. 
Photo: British Council, 2018, Reginald Sarmenta

Design and creative managers in the Philippines now have a greater opportunity to harness their talents and improve their entrepreneurial skills with the launch of Creative Innovators Programme. Spearheaded by the British Council and the Department of Trade and Industry (DTI), through the Design Center of the Philippines (DCP), this programme aims to strengthen the country’s creative industry ecosystem by supporting creative hubs managers thus immediately multiplying its impact and contribution to economic growth and create more inclusive and creative communities.

Also made possible through a partnership with the Philippine Trade and Training Center (PTTC), Foundation and Thames International, the Creative Innovators Programme will include mentorships, management trainings, grants, and networking opportunities, not just in the Philippines, but across ASEAN and the UK.

“Through the Creative Innovators Programme, we will be able to push, strengthen, develop and improve the creative industry in the country,” said Rhea Matute, executive director of the Design Center of the Philippines. “It is our aim to provide a venue for Filipino designers to grow not just their creative talents but also their business skills, to be able to contribute to the country’s economy, develop a thriving design ecosystem and a creative powerhouse in the global arena.”

Leading the launch was Nicholas Thomas, country director for the British Council in the Philippines who remarked that creative industries are the heart of the modern economy and that Filipinos, being creative in nature, have shown great potential in succeeding in this field.

Also gracing the event were Nestor Palabyab, executive director for the Philippine Trade Training Center; Apl de Ap, founder of the Foundation; Malaya del Rosario, head of arts and creative industries for the British Council; and Joel Santos, President of Thames International and trustee of the Foundation.

With the creative landscape of the Philippines relying on more hubs everyday, the Creative Innovators Programme aims to provide the necessary training and support in order build the country’s next generation of creative community leaders who will build their respective creative industries and communities.

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Ronnie Alonte for Blackwater fragrances

Charismatic dancer Ronnie Alonte elevates his stylish moves with his choice of fragrance and deo-spray – Blackwater, Ever Bilena Cosmetics’ personal grooming line scents that keeps him smelling good all day.

The newest Blackwater ambassador chooses the Dark Rebel deo-spray for formal occasions with its irresistible manly scent – a deep and intense earthy smell that is distinctively masculine. Subtle hints of citrus and light florals are unified by a mossy woods base.

For day wear, he likes Dynamic Fragrance, which has a mossy-woods scent with hints of bittersweet wine. The scent goes well with upgrades in his wardrobe or a new look.  The crisp and clean scent will make any man stand out in a crowd.

Aside from making Alonte smell and feel good, Blackwater helps him keep his porma game strong with its aromatic Dark Rebel deo-spray and Dynamic Fragrance.

Like Alonte, complete your look with Blackwater grooming products for men! Try the fragrances, hair and face products and deo soap. For more information, visit Blackwater’s official website, Facebook page, and Instagram page

Hot beauty basics in new Careline TVC

Teen star Andrea Brillantes wears the hottest “Better Than Basic’ products in Careline’s newest television commercial (TVC). Together with the new members of the Careline Gang, the video also features Bloom, Pop and Kiss, three new product concepts that celebrate beauty in diversity.

Bloom is all about enhancing the cheeks with Careline’s Oil Control Blush-On, Lip. Cheek and Jelly Tint. The blusher blends perfectly without caking while the lip and cheek tint gives an instant glow without the sticky feel. For a lasting red shade, the Jelly Tint comes in a gel-like formula that easily dries.

The Pop concept intensifies the eyes with Careline’s Graph-Ink Liner, Best Brow Liner, Go Big and Go Long Mascara. The Graph-Ink liner produces a sharp contrast and definition to the eyes while the Best Brow retractable liner is easy to hold for a fuller  and perfectly defined eyebrows.  Add volume to your lashes with Careline’s Go Big and Go Long Mascara which glides through the lashes with fine bristles to increase length.

Careline’s Kiss concept transforms the lips in various shades with Kiss Sticks, Matte Liquid and Melted Metallic lip colors.  The Kiss Sticks (P175) treats the lips to a creamy kissable feel with a flawless matte finish while the Matte Liquid Lipstick (P210) gives a fully pigmented-matte coverage that dries fast and glides evenly with just one swipe.

The new TVC also features this year’s Careline gang composed of Silvana Rauch, Nykhi Arines, Keisha Jao, and Marco Vidal. The winners of Careline’s online model search, apart from their physical attributes all four represents Careline’s campaign for individuality and self-expression.

Be better than basic with Careline, the Filipina teen’s go-to cosmetic brand! For more information, visit their official website, Facebook page, and Instagram

James Reid Is the New Face of Sunnies Studios


It’s official: Sunnies Studios‘ newest face is none other than James Reid, headlining one of the local brand’s biggest campaigns of 2018.


Martine Cajucom, the label’s Creative Director, says of their latest poster boy: “We weren’t looking for the Sunnies Studios version of an “internet boyfriend,” we definitely wanted someone more dynamic, more creative; a unique individual who brings more than just a cute face to the brand. He’s authentic, he’s chill, and he has the kind of talent that only hard work can bring—we think [James] is a good fit for Sunnies Studios.”


We agree. Chill, unassuming, and professional, James does things for the thrill, not the trophies. “I listen. I still listen to a lot of different things these days, only because I don’t want to get stuck saying the same thing everybody else is saying. I like being different,” the Never Not Love You leading man shares, musing about his creative influences. James might always be the first one to break the rules, but his passion to change the game is what caught Sunnies’ attention in the first place. He’s a star, but beyond that, he’s also just a guy trying to live in his moment. “I’m just here. My work, my music, my real life – and I’m just trying to have a good time.”


“James Reid came out of left field for me – but the more I saw him, the more I understood. The more I liked what he brings and represents. I love his music, I love his alternative spirit, his [being an] artista is atypical and I love the fact that he’s always worn Sunnies Studios,” Georgina Wilson, Sunnies’ Marketing Director, says.


“Planning the shoot for James,” Martine begins, telling us about building the visuals of this campaign. “We thought about bringing back the spirit of our old campaigns way, way back to the beginning of the brand. We would shoot a lot of our images guerilla-style, with a really lean team. The charm of it was not knowing what you’ll get until you get there, capturing a lot of real moments along the way. For James, that’s basically what we did. For the visuals, we were inspired by the soft, sun-dappled lights and the eighties prep vibe from the film Call Me By Your Name – we booked a 12-hour mini vacation to a poolside villa outside of the city. A couple of books, some good food, music, it was a few fun hours spent with James and our photographer Cenon Norial III. Seeing the images now, we think we were able to capture a different side of James, a side that’s closer to something real.”

How to Dreadlock Your Hair Naturally if You Are a White Girl

Dreadlocks can be a fashion statement, fun, spiritual or just a new style, and even white girls can have them despite differences in hair quality. Dreadlocks are a very specific hair style but, while some types of hair do dread easier than others, anyone can have dreadlocks. It takes some time for the dreadlocks to really set, but you can get them started and have the look of a head full of dreadlocks in a few short hours with the right process.


Step 1

Wash your hair with a residue free shampoo. Residue from hair products will remain on the hair and cause it to be more difficult to create and maintain the dreadlocks.

Step 2

Towel dry the hair.

Step 3

Section the hair before beginning to form dreads. Part the hair down the middle and put half of it into a clip. Work on half of the head at a time. Part the remaining side into two sections, a top and bottom. Put one section in a clip. Piece the remaining section into small squares to form the dreads. For thinner hair, usually a 1-inch square is a good size, this makes a dread about the size of a No. 2 pencil. If your hair is thicker, make the squares smaller. Separate out square sections with the comb and wrap a rubber band around the hair to secure it. Continue to make sections until that half is done, then repeat for the other half of the head.

Step 4

Bend forward so you hair is hanging down and spray on the accelerator spray. This is not always a required step, but for finer hair it helps the process. Follow the specific instructions on your brand of accelerator as to how much and how close to spray.

Step 5

Start forming dreads with a piece from the back on the bottom. Remove the rubber band. Grasp the strands in your hand, running them between your index finger and thumb and across your palm. Place the comb up close to the scalp on the hair and push upwards. Allow the comb to push and pack the hair close up to the scalp. Roll the hair in your fingers as you comb to release individual hairs and help with the twisting motion.

Step 6

Work all the way to the bottom of the hair, continuing to push the hair up and pack it together with the comb. Turn the dread in you hand and comb it up in all directions as you work. When that dread is complete place a rubber band on the very end to hold the dread until it “matures” and is trained. Once dreads mature they hold themselves together.

Step 7

Move on to the next section and continue back combing the dreads until they are all formed. Check them all over carefully to make sure they are fully packed and back combed and no loose areas have worked out where the hair is easily parted.

Step 8

Take a small amount of wax, about the size of a pencil eraser, and rub it together between your thumb and forefinger to warm and loosen it. Apply to the first two or three inches of the dread. Work it in well until you can’t feel it anymore. Get another dab of wax the same size and continue waxing down the dread until it is completely waxed. The wax should not feel heavy or sticky, it should work into the hair. Roll the dread back and forth in your palms and lock the hair into the wax. Wax all the remaining dreads.

Step 9

Roll your dreads every day and add wax on those where you can no longer feel any. Twist any stray ends up into the tips to form blunt ends. When the dreads are mature and stable you can remove the rubber bands.

Step 10

Wash your dreads gently in residue-free shampoo every three days, or at least once a week. Clean dreads lock up faster than dirty ones, and contrary to rumor dreads are very clean and sanitary if well maintained. Add wax as necessary when the dread feels dry and you can’t detect any wax.

10 Casual Wardrobe Essentials for Men


Take a look in the mirror. Are your jeans bagging at the knees? Is that sweater you’re wearing the same one your mom got you for Christmas eight years ago? Face it dude—it’s time for a wardrobe revamp. Now, before you get all weirded out, this isn’t like a “Queer Eye for the Straight Guy”-style intervention. It’s a simple list of classic pieces every guy should own…and it includes gym shorts, OK? So check out our list of the top 10 style must-haves for men.


1. Straight-Leg Jeans

Straight-leg jeans are a great middle ground for guys who aren’t into a super-skinny pant. They’re tailored enough to make you look put together, but will give you more “leg room” (so to speak) than the skinny hipster alternative.


2. White Crew Neck T-Shirt

It’s time to toss those grungy Hanes t-shirts you’ve been wearing since you were 12. We know the cheap 4-packs from Target are tempting, but now that you’re an adult, invest in a well-made version. Trust us, you’ll notice a major difference in both the fit and feel.


3. Belted Trench Coat

Don’t let a rainy day dampen your style. Traditionally, old-school trenches (think Sherlock Holmes) were worn below the knee, but today, contemporary styles favor a shorter cut. Stick with black, navy or khaki; avoid browns which are better suited for older folk, like your grandfather.


4. Classic Grey Sweatshirt

The true sign of a stylish man? The way he dresses while relaxing. It’s easy to fall into the trap of sloppy loungewear, so don’t be a victim. Ditch the hoody with the name of your college emblazoned on it, and go for a plain, fitted crew-neck sweatshirt instead. They’re just as comfortable and will convince people you’re a grown-up (even if you still crush beers like a frat boy).


5. Colorful Socks

Think of your socks as the great differentiator between you and your suit. A man who likes to blend in with the crowd will inevitably go for basic black… but a man with bravado isn’t afraid of throwing a little color into the mix.


6. Versatile Blazer

One of the easiest ways to dress up an outfit is by throwing on a blazer, and buying a great one doesn’t necessarily need to break the bank. Make matching easy by choosing a solid or very subtle pattern. It’s the perfect refined-yet-casual piece that’s a must-have in every man’s wardrobe.


7. Lace-up Leather Boots

Kick your style up a notch with a great pair of lace-up leather boots. If you choose the right pair, you’ll be able to wear them with both jeans and trousers. Lean toward a shoe that looks more formal, rather than rugged.


8. Weekender Bag

We trust that you’re no longer using a backpack…right? Just making sure. For a short trip or a few nights crashing at your girlfriend’s apartment, opt for the trendy-man’s duffle: a weekender bag. Leather bags are great, but if you’re on a budget, cotton or nylon works just fine.


9. Colored Running Sneaker

You play it safe all day at the office, so why not have a little fun when it comes to the sneaker you wear at the gym? Plus, in our experience, cool kicks make for a great conversation starter with the hot chick on the elliptical.


10. Comfy Sweatshorts

Looking for workout gear that can double as lounge wear? No sweat(s). The ideal pair of shorts are those you can wear to the gym, and then wear to grab lunch (without looking like a schlub). They should fall somewhere in between loose and form-fitting, and should always hit just above the knee.

Be your brightest, most dazzling self this Diamond Month

A Diamond represents strength, individuality and balance. Derived from the Greek word adamas, meaning invincible, it symbolizes eternal love and was believed to possess healing powers. This precious gem, the birthstone of those born in April, is considered the “king of all birthstones”.

There are many stories and myths surrounding the creation of a diamond, including one that it is formed by lightning bolts or the stories that diamonds are tears of the gods. One thing is certain: a diamond is the most sought-after gem in the world.

This Diamond Month, gain better relationships, increase your inner strength, and experience clarity by wearing a piece of jewelry with this exquisitely rare gem. Diamond jewelry is a brilliant gift for people you love, especially those born in April.

To make Diamond Month even more meaningful, My Diamond offers up to 40% discount on one carat diamond jewelry from April 1-30, 2018.Get 18K white gold earrings, each with 300 pieces of 3.29 carat and 295 pieces of 1.68 carat diamonds; an 18K white gold ring with 55 pieces of 1.51 carat diamonds; or an 18K white gold ring with 2.23 carat diamond set on a 4-prong crown.

Each piece jewelry by My Diamond is delicately made by internationally trained craftsmen using diamonds of top-tier cut, clarity, color, and carat weight.

Celebrate Diamond Month with elegantly crafted diamond jewelry from My Diamond. Visit My Diamond concept stores at Ayala Center Cebu, Festival Supermall, Gateway Mall, Glorietta 4, Greenbelt 3, Lucky Chinatown Mall, Robinsons Place Manila, SM Lanang Premier Davao, SM Mall of Asia, SM Megamall, and SM Aura Premier.

For more information, follow and like My Diamond on Facebook and Instagram: @MyDiamondPH.